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Lush (company) : ウィキペディア英語版
Lush (company)

Lush is a cosmetics retailer headquartered in Poole, Dorset United Kingdom, founded by Mark Constantine, a trichologist and Liz Weir, a beauty therapist. They sell products for hair and skin that are promoted as being fresh and natural. They met in a hair and beauty salon in Poole, England. A few years later, they decided to branch out and start their own business selling natural hair and beauty products.
In the early 80s, Constantine read about Anita Roddick, who had just started The Body Shop. He called her and offered some of his products. She initially placed an order for £1,200 to start with, and from there Constantine and Weir developed products for The Body Shop and became the company's largest supplier for over a decade. It was at this point The Body Shop decided to buy their product formulas.
The Body Shop's purchase of their product formulas forbade Mark and Liz from opening another retail shop for five years, so they set up a mail order cosmetics company called Cosmetics-To-Go. It was a successful although complicated venture that ended up burning out. The company went into administration and sold to someone from Poole, who took the product formulas and the Cosmetics-To-Go name.
Mark and Liz, along with Mo Constantine, Helen Ambrosen, Rowena Bird and Paul Greaves from Cosmetics-To-Go, spent what money they had left on fresh fruits and vegetables at the market. In a shop in Poole, they hand made products upstairs that were being sold downstairs. They had previously been paying another company to come up with the fragrances for their products, but found out the perfumes weren't always pure, so Mark decided he would create the perfumes himself. A competition was launched for customers to give the company a new name. One customer suggested LUSH, which is defined as being fresh, green, and verdant.
==History==

Mark Constantine started mixing potions in his kitchen for Anita and Gordon Roddick and became a supplier of The Body Shop in the 1970s. Mark Constantine, a herbal trichologist, and Elizabeth Weir, had an interest in beauty therapy and thus, formed a company named Constantine & Weir. They developed a number of recipes for bath and beauty products and were a major supplier to The Body Shop, until Roddick was consulted to take more products in house. The Body Shop then paid £6m for the rights of Constantine & Weir's recipes.〔(Business Lessons for the Entrepreneur from Lush ), launchprivatelabel.com, 2012-10-04.〕
In December 2010, Mark and Mo Constantine were awarded the OBE in the New Year's Honours list, for services to the beauty industry.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Lush (company)」の詳細全文を読む



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